Putting something new out into the world?
Bottles, boxes, books, brochures, buses, glasses, cans, coasters, coins, pencils, playing cards, cuff links. Let’s work out what will connect you to your people. Because no one wants to see their brand relegated to the bottom of the Gym Shirt drawer.
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The Branding Process
1.
The all
important
brief
know yourself
You’ve chewed your partner’s ear off, bored your siblings silly, given the barber a blow by blow – now it’s time to let everyone else know that you’ve brought something special into the world. We want to know why your product is a beautiful unique flower, and help others see it the way you do. Everything with us starts with a conversation about what you have and why others should care. Feel free to bring baby pics.
2.
Your
brand
in words
the vision
The next step is to pull out the butcher’s paper and crayons – we’ll provide the glitter glue. This is the strategy part, where we identify the drivers behind your business and your framework for the future. Working through the waffle, we’ll hone down to the key pillars of your brand. We don’t believe in design fluff; we want to find the reasons that others will hoist you up onto that pedestal.
3.
Speaking
your language
look & feel
By now the ideas will be coming thick and fast. We’ll navigate the big wide world of inspiration, without getting stuck in creative quicksand. The noise and chaos around your vision should be clearing, as we decipher the language best suited to project your voice to the wider world.
4.
Building
your brand
beyond a “logo”
Plenty of people can throw together a “logo” (Microsoft Paint, here we come) but in this age of sensory overload, a brand needs to be more than a mark. With eyes wide open to the market at large, we distill all that we have learned about you into YOUR visual language to convey your story and achieve that all-important cut through . After all of this you’ll emerge back out of the creative spiral, pale and blinking in the sunlight, with a shiny new brand baby you can show off to the world